The Beginner's Guide To Google Ads: The Insider’s Complete Resource For Everything PPC Agencies Won’t Tell You, Second Edition 2019
Product ID: 149998862
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The original Beginner’s Guide To PPC was released to widespread acclaim in 2018 for being a concise, comprehensive, and accessible introduction to pay-per-click advertising. Anya Gildner has followed up the success of the original guide with this paperback, expanding on the online guide and updating the contents for 2019. Inside, you’ll learn the latest methods of creating, managing, analyzing, and reporting for Google Ads. In this book, you will learn the following: Keyword Research & Analysis For PPC Building a Google Ads Campaign Conversion Optimization & UX Analytics & Measuring PPC Results Google Ads Management & Optimization Automation & The Future Of PPC Privacy & Advertising About The Author Anya cofounded Discosloth, a paid search and search optimization company, in 2017. Since then, Discosloth has worked with clients like Volvo, AirTreks, and been featured in media like the New York Times, Washington Post, Arkansas Business, and Inc Magazine. She speaks at marketing conferences and runs training sessions for corporate and university clients. She has traveled to dozens of countries and is obsessed with Harry Potter, wine, and chocolate. Review: Great Recommendation - I found this book via the author’s online “Beginner’s Guide To PPC” which was recommended last year by Rand Fishkin. Overall, a very good intro to Google Ads which we have used in our agency to help onboard new specialists. Review: Helpful book to learn Google AdWords - This is a very helpful book on learning Google AdWords (now called Google Ads) and the techniques will also be good for building Bing Ads campaigns (now called Microsoft Ads).
| Best Sellers Rank | #954,095 in Books ( See Top 100 in Books ) #77 in Online Internet Searching #768 in Web Marketing (Books) #932 in E-Commerce (Books) |
| Customer Reviews | 4.3 out of 5 stars 23 Reviews |
J**S
Great Recommendation
I found this book via the author’s online “Beginner’s Guide To PPC” which was recommended last year by Rand Fishkin. Overall, a very good intro to Google Ads which we have used in our agency to help onboard new specialists.
H**Y
Helpful book to learn Google AdWords
This is a very helpful book on learning Google AdWords (now called Google Ads) and the techniques will also be good for building Bing Ads campaigns (now called Microsoft Ads).
K**K
So helpful!
The Beginner’s Guide To Google Ads is one of the better, if brief, overviews of PPC that I’ve read. There are a lot of books out there, but most either seem dated or a little too much like a “how-to” manual. This book rather teaches the reasons behind decisions, rather than just a tutorial on where to click in the interface. It’s not so much about how to “add extensions” or “set up a Bing Ads account” but more like just why we want to use specific keyword matches. Very short book, maybe 100 pages, but overall helpful and pretty easy to read.
U**-
Spectacular Read
Highly recommended for anyone getting into Google Ads. Doesn't cover some of the new changes Google has introduced but the overall message and strategic thinking is invaluable. Really enjoyed this book, easy read and easy to follow.
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