Principles of Marketing Student Edition

Careful which version you buy.The paperback (global) version has a different ISBN number entirely than the hardcover and digital editions. Much of the book is identical but the case studies, learning examples etc are all different. Same edition, different book. If you're using this book for a school make sure you check the ISBN number matches for the format you buy.

Cheap, easily-torn paper. The company descriptions in the first chapter read more like advertisements rather than academic analysis. The primary fault in my mind is the extremely low quality of the paper used. Several pages were already torn before I removed the protective plastic. Several other pages have also torn near the binder ring areas. I bought this book, as I am sure many others as well, because I need it for a course. I at least expect a decent level of quality when paying nearly $150. The only good thing is that it arrived in time for the class (more than I can say for others). Hopefully they will release a digital version for future users. This current loose leaf version is low quality incommensurate of its high price.

Very well written book. The one thing I regret was buying the hardcover vs the paperback people in my class bought the paperback and the only issue or difference we found between the two was that the pages were 7 pages different. So if hardcover had something on page 30 it was on 37 I'm the paperback. I would recommend if in school to ask professor if their alright with you buying the paper back. It will save you a bit of money.

needed this for college. best price around.

It surprises me that a marketing collegiate text book has so many grammatical errors. Especially when the introduction claims that "every page has been poured over to provide the most up to date research and business articles for educational purposes." Walmart is spelled Wahnart, etc. Through the whole book. While the book is clearly organized, sometimes the grammatical mistakes deter from the flow of reading, making the study process aggravating at times. And while this is a marketing book for a marketing course, it seems more like an excuse to market TO YOU.

I used it for my Principle of Marketing class. This book is so amazing. There are a lot of examples and case study. I really enjoy reading this book. This book change completely my mind into a real business guy!

Needed for class. Came in grate condition.

excellent book keep it and buy it if you don't have it

Well if you are learning about marketing its pretty useful, but its mostly stuff that can be arrived to through common sense.

Bought for my degree

Great book, a real staple for the principles of Marketing! You can always trust Philip Kotler!

This is for my marketing degree and it’s a brilliant book

good book thanks