

Buy anything from 5,000+ international stores. One checkout price. No surprise fees. Join 2M+ shoppers on Desertcart.
Desertcart purchases this item on your behalf and handles shipping, customs, and support to Italy.
✨ Unlock your smoothest, most vibrant hair yet! ✨
VIRTUE Smooth Sulfate Free Shampoo harnesses the power of Alpha Keratin 60ku protein to repair and smooth hair cuticles, effectively controlling frizz for all hair types, especially curly and color-treated hair. This clean, vegan, and cruelty-free formula delivers a luxurious lather with a refreshing herbal-citrus scent, making it a top choice for professionals and trendsetters seeking salon-quality results at home.










| ASIN | B07NLHSL15 |
| ASIN | B07NLHSL15 |
| Active Ingredients | lavender |
| Age Range Description | Adult |
| Best Sellers Rank | #20,454 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #624 in Hair Shampoo |
| Brand Name | VIRTUE |
| Customer Reviews | 4.4 4.4 out of 5 stars (743) |
| Hair Type | Curly |
| Item Dimensions | 2 x 2 x 7.5 inches |
| Item Form | Liquid |
| Item Weight | 8 Ounces |
| Liquid Volume | 8 Fluid Ounces |
| Manufacturer | VIRTUE |
| Manufacturer | VIRTUE |
| Manufacturer Part Number | 20164 |
| Material Type Free | Gluten Free,Paraben Free |
| Number of Items | 1 |
| Other Special Features of the Product | Not Tested On Animals, Vegan |
| Product Benefits | Smooth Shampoo repaves rough cuticles and reduces friction between each strand, tackling frizz at the source. |
| Product Dimensions | 2 x 2 x 7.5 inches; 8 ounces |
| Recommended Uses For Product | Smoothening |
| Scent Name | Citrus,Fresh,Lavender,Mint |
| Suitable Hair Color | All Hair Colors |
| UPC | 817023022113 |
| UPC | 817023022113 |
| Unit Count | 8.00 Fluid Ounces |
A**A
Calms down the Frizzes and Smells Great!
My hairdresser first used this shampoo on me. In the beginning I purchased it directly from the manufacturers site. However I noticed it was on Amazon. I purchased this large container which is great to keep in my shower and simply refill. This shampoo really smoothes your hair and calms down the frizz in the summer or anytime of year. It's really hard to find a shampoo that does that without making your hair look greasy. This shampoo makes your hair look luxurious! I have received many compliments on my hair since using this shampoo. In fact one person said, "You need to keep using it!"
J**N
Love this shampoo
Great shampoo. Only need to use a little bit. Really reduces the frizz. I just received my 2nd bottle. It's worth the price
B**.
Good shampoo & conditioner
I have used this shampoo and conditioner many times. I like all of the different styles. My hair feels really clean and soft. I usually wait to buy it when there’s a good deal b/c it’s pricey.
N**L
Works well.
Leaves my hair feeling very clean. Not sure about the frizz control as it’s difficult determine if I have less frizz than other shampoos.
M**.
Amazing shampoo
I bought this shampoo for my daughter’s curly hair!! She absolutely loves it and said that no other Shampoo makes her hair feel that soft after washing it. Even before she puts the conditioner in her hair is soft and it lather perfectly.
M**N
Great
My mom did keratin treatment for her hair to stay straight, and the salon literally burned it. Her hair is usually smooth and wavy and she only have frizzy hair that’s why she did the treatment. I bought her the shampoo and conditioner together and her hair became very good, she did cut it few times but after that she said she doesn’t have the problem of having frizzy hair anymore so for the price it’s worth it as it will save her getting treatments at the saloon. It does moisturize the hair and it’s very effective for frizzy hair. The scent is nice and not strong so it’s very good for people who don’t like a strong scent.
K**R
Hair care
Good quality hair products! You truly get what you pay for with Virture
G**N
Ok
I had to buy it twice because the first time didn’t get delivered, now about the actual shampoo, leaves my hair soft but I have to wash it 2-3 to actually feel it’s clean, I didn’t like the scent at the beginning but I got use to it because it’s not that strong, the bottle looks big, but it’s an illusion, it does not come with a lot of product
A**N
Lovely shampoo will buy again
A**R
Leaves hair smoo to h and shiny
J**E
It's great shampoo. Smells nice and makes my hair soft, but it also got my hair very dry after a few weeks. And like a lot of the reviews are saying, very pricey for the size of the bottle.
O**A
I don’t know if the components that make up this shampoo has changed but my hair doesn’t like it anymore. Will not be buying this again but will have to look for something better as my hair is long and fine.
Trustpilot
4 days ago
2 weeks ago