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🎯 Bulls-Eye Every Time: Prime smarter, paint faster, and finish flawless!
Zinsser Bulls Eye 1-2-3 is a premium water-based primer and sealer designed for both interior and exterior use. It bonds effortlessly to glossy surfaces without sanding, blocks tough stains and odors, and inhibits rust on metal. With a quick 1-hour dry time and effective coverage of 100 sq ft per quart, it ensures a smooth, flat white base that enhances paint adhesion and durability—even in temperatures as low as 35°F.














| ASIN | B000H5VKBQ |
| Age Range Description | Adult |
| Best Sellers Rank | #1,836 in Tools & Home Improvement ( See Top 100 in Tools & Home Improvement ) #2 in Primer Paint |
| Brand | Zinsser |
| Brand Name | Zinsser |
| Color | White |
| Color Code | White |
| Container Type | Can |
| Coverage | 100 sq ft |
| Customer Reviews | 4.6 out of 5 stars 3,527 Reviews |
| Finish Type | Flat |
| Full Cure Time | 1 Hours |
| Global Trade Identification Number | 00047719020042 |
| Included Components | Surface Primer |
| Is Waterproof | True |
| Item Form | Liquid |
| Item Volume | 1 Quarts |
| Item Weight | 2.2 Pounds |
| Manufacturer | Rust-Oleum |
| Model Name | Zinsser Bulls Eye 1-2-3 |
| Model Number | 2004 |
| Paint Type | Water Based |
| Part Number | 2004 |
| Size | 1 Quarts (Pack of 1) |
| Special Feature | Stain Resistant |
| Special Features | Stain Resistant |
| Specific Uses For Product | Interior/Exterior |
| Surface Recommendation | Drywall, Concrete, Wood, Masonry, Metal |
| UPC | 047719020042 |
| Unit Count | 946 Milliliters |
| Warranty Description | Warranty |
| Water Resistance Level | Water Repellent |
K**.
Zinsser Bulls Eye 1-2-3 Primer: The One You Reach For Every Time
I've used a lot of primers over the years and this one just keeps ending up back in my hand. It's water-based, so cleanup is easy and the smell is minimal, which matters a lot when you're working inside or in a tight space. It goes on smooth, covers well in one or two coats, and dries fast enough that you're not sitting around waiting to move to the next step. What I really appreciate is the coverage on problem surfaces. If you've got stains, discoloration, or walls that just look rough, this stuff handles it without complaint. It's thick enough to actually do something but not so heavy that it fights you on the brush or roller. The consistency is consistent, which sounds basic but isn't always true with cheaper primers. The quart size is the right call for smaller DIY projects. It goes further than you'd expect, and you'll likely have some left over. If you want a really clean finish for your topcoat, a quick pass with 220 grit before you paint makes a noticeable difference, though it's by no means required. No complaints worth raising. It does exactly what a primer should do, doesn't fight you, and doesn't cost a fortune. For the price and performance, it's hard to argue with. I'd stock a couple of these before any paint project.
K**Y
Best bonding primer
The application goes on very smoothly. It is not too thick and has overall good quality and consistency. It is very affordable and you get a good value for the money. I have not tried spraying it yet, but I will on my next project. It does brush on very well and has amazing coverage. Overall, really good primer.
T**E
Worked Great & I really liked this primer and we'll definitely order again!
Worked amazing & was a great primer for that project!!! I will update after i use. Just received & Yes it was on time, but the cans are beat to hell & 1 can has 2 tape &v the other has 1 tape. I do not want a used product & i really hope when I open these, they are good to go & who cares if it's just the can & the actual primer is good. It'll be used & headed out pretty quick, lol... But we'll see...
E**G
Nice
Thick good quality paint, easy to work with and spread. Low fume smell, overall worked for my project.
S**R
Great product / no protection for product shipping by Amazon
I used this on my 77 Ford F150. The area under and around the wipers and the slots for air are galvanized and very hard to keep automotive paint on the areas. The Bulls eye seems to be working so far but it time will tell once the Texas sun starts baking it! Note: some moron shipped this can in a bag, not a box, just an Amazon paper envelope, a bag! It came with tape over the top of the can on on to the sides of the can over all the information. So of course, when removing the tape, the instructions were also removed. The top of the can was also dented. There a metal "keepers for can tops, obviously Amazon and the Bulls Eye company need to apply them to the product. Not sure who is to blame for shipping just the can unprotected ... Amazon shipping or the Bulls Eye company but I am leaning toward Amazon shipping. Amazon does not leave the opportunity to comment on issues with shipping and the option of exchanging the damaged can for an undamaged can (damaged can is hard to re-seal) correctly from the dent) was not even an option. see red arrow of galvanized area. Hope this helps
T**N
Odorless and Dries Fast
This is a really good primer. It's water based so no heavy scent, washes off easily and my acrylic brushes are easy to wash after as well. It's thick enough for bonding. This size can will last a few DIY jobs or through a big one. Great buy for sure!
J**J
One of best primers available
I work in construction, this is one of the most reliable primers you can buy! Definitely recommend if you need a consistent finish, are trying to cover stains, or want a quick drying product. Pro tip: for a perfect finish, very lightly sand the primer with 220+ grit prior to painting. Goal is just to knock down any ridges or roller texture, not to sand the primer off.
S**E
Good paint
Good coverage. Fast drying
R**A
As described
As described
S**S
Great coverage!
Very high quality product. Great coverage. Highly recommend.
S**@
Excelente
Lo utice para un proyecto bajo la escalera, quedó espectacular y ayudó mucho a qué rindiera el esmalte posterior. Seca muy rápido y el olor es mínimo.
S**A
Excelente
Lo compré por un problema de moho que tuve y, después de limpieza, parece que sí está ayudando
L**N
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