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💼 Own your edge with Wella’s Rugged Texture – where professional hold meets modern style.
Wella Professionals EIMI Rugged Texture Hair Paste is a 75ml paraben- and sulphate-free styling cream designed for all hair types, especially coarse and thick hair. It delivers a strong, level 3 hold with a matte finish while hydrating and conditioning hair. Lightweight and non-sticky, it offers firm control and texture for a rugged, natural look, backed by a 2-year manufacturer warranty.














| ASIN | B07HZCNL7X |
| Benefits | Shape & Hold, Firm Hold, Oil Control, Conditioning, Volumizing, High Gloss, Nourishing, Moisturizing, UV Protection |
| Best Sellers Rank | 9,234 in Beauty ( See Top 100 in Beauty ) 66 in Hair Styling Putty, Clay & Wax |
| Brand Name | EIMI |
| Country Of Origin | France |
| Customer Reviews | 4.5 out of 5 stars 286 Reviews |
| Global Trade Identification Number | 08005610574721 |
| Hair Type | All |
| Hair type | All |
| Item Form | Cream |
| Item Volume | 2.5 Fluid Ounces |
| Item Weight | 75 Grams |
| Item form | Cream |
| Liquid Volume | 75 Millilitres |
| Liquid volume | 75 Millilitres |
| Manufacturer | Wella Professionals |
| Material Type Free | Paraben Free, Sulphate Free |
| Number of Items | 1 |
| Product Warranty | 2 year manufacturer |
| Product benefits | Shape & Hold, Firm Hold, Oil Control, Conditioning, Volumizing, High Gloss, Nourishing, Moisturizing, UV Protection Product benefits Shape & Hold, Firm Hold, Oil Control, Conditioning, Volumizing, High Gloss, Nourishing, Moisturizing, UV Protection See more |
| Scent | Attribute not applicable for product |
| Scent Name | Attribute not applicable for product |
| Unit Count | 75.0 millilitre |
A**R
Wella
Absolutely love this. Works really well. And easy to use. I you don't need much, to get the look.
E**N
Good quality product
Been using this product for around a year as it was recommended by my barber instead of the product I used to use and I’m really happy with it. My hair stays in position but can be easily readjusted if needed. Doesn’t make my hair sticky at all like some products do.
J**2
The best textured paste I've ever tried
Fast shipping and genuine product Very Happy with the supplier The product itself is excellent especially good for short textured hair Not greasy,not heavy Gives just enough texture shape and hold with just small amount
W**L
Very strong
If you want something to texturize your hair and keep it natural looking this is a bit hard. Good product but goes hard … fast
D**T
Not heavy or sticky
Great. Not at all sticky but good hold.
A**R
Amazing product
Amazing product, would highly recommend it, well worth the price
B**B
Adds texture without being tacky
Bought this on hair dresser recommendation & didn’t disappoint. Adds that extra texture that your hair needs
V**M
Good product
Nice gel/paste better than wax does my scruffy style well
Trustpilot
5 days ago
1 week ago