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✨ Dewy, dreamy, and effortlessly flawless — your skin’s new BFF!
Maybelline Fit Me Dewy + Smooth Liquid Foundation in Classic Ivory is a hydrating, buildable coverage foundation designed for normal to dry skin. Featuring SPF 18 for sun protection and a luminous finish, it offers a natural, radiant look that lasts all day. Dermatologist and ophthalmologist tested, non-comedogenic, and fragrance-free, it blends seamlessly to enhance your skin’s natural beauty with a wide shade range from Ivory to Mocha.
















| ASIN | B004675EI6 |
| Additional Features | Luminous |
| Age Range Description | Adult |
| Best Sellers Rank | #1,985 in Beauty & Personal Care ( See Top 100 in Beauty & Personal Care ) #26 in Foundation Makeup |
| Brand Name | MAYBELLINE |
| Color | 120 CLASSIC IVORY |
| Container Type | Bottle |
| Country as Labeled | United States |
| Coverage | Buildable Coverage,Full |
| Customer Reviews | 4.5 out of 5 stars 36,513 Reviews |
| Finish Types | Luminous |
| Global Trade Identification Number | 00041554093445, 00041554238662 |
| Item Dimensions | 2.05 x 1.95 x 0.55 inches |
| Item Form | Liquid |
| Item Weight | 0.26 Pounds |
| Manufacturer | Maybelline New York |
| Manufacturer Part Number | 80008323 |
| Material Type Free | Non-comedogenic |
| Model Number | K0869700 |
| Number of Items | 1 |
| Package Information | Bottle |
| Package Type Name | Bottle |
| Product Benefits | Hydrating; Moisturizing |
| Recommended Uses For Product | Face Makeup |
| Skin Tone | Ivory to Mocha |
| Skin Type | Dry; Normal |
| Specialty | Dewy foundation, hydrating, ideal for normal to dry skin |
| Sun Protection | 18 Sun Protection Factor (SPF) |
| UPC | 041554093445 041554238662 |
| Unit Count | 1 Fluid Ounces |
C**M
Perfect foundation
I’ve been using the Fit Me foundation for a while now and it never disappoints. It blends easily, feels lightweight, and gives a natural finish without looking cakey. I like that it evens out my skin tone but still looks like skin. Great for everyday wear and very affordable. I bought two shades to match different seasons—works perfectly.
N**N
Beautiful Natural Finish and Great for Dry Skin!
I’ve tried a lot of drugstore foundations, and this one is easily one of my favorites! The Fit Me Dewy + Smooth foundation gives my skin a healthy, radiant glow without looking greasy. It blends super easily with a sponge or brush, and the coverage is buildable—you can keep it light for everyday wear or layer it up for more coverage. I have slightly dry skin, and this formula really helps keep my face looking hydrated and smooth all day. It doesn’t cling to dry patches or settle into fine lines, which is a huge plus. The finish looks natural—like your skin, but better. The color match (I use Medium) is spot-on, and it holds up nicely through a full workday. For the price, you seriously can’t beat the quality! ✅ Perfect for normal to dry skin ✅ Natural, glowy finish ✅ Blends easily ✅ Affordable and reliable
D**R
Lightweight foundation that’s perfect for cooler months
I reach for this Dewy + Smooth version whenever the weather gets colder because it keeps my skin looking hydrated and soft instead of clinging to dry patches. The formula feels lightweight, blends easily, and leaves a natural, radiant finish that looks fresh through the day. The Nude Beige shade matches my skin tone nicely and builds up well without looking heavy. I especially like how it makes my skin feel more comfortable in winter, but during the hotter months I switch to the Matte + Poreless version since it holds up better against humidity and shine. For the price, this is a reliable foundation that performs beautifully for normal to dry skin, especially in the cooler seasons. Pro Tip: Apply with a damp sponge for an even, glowy finish and a little extra hydration.
B**Y
Great foundation!
I’ve been using this product since middle school and it’s my favorite! The formula is lightweight, and blends seamlessly into your skin making it look smooth and glowy. There’s a decent amount in the bottle and a little goes a long way so it will definitely last you a while! I definitely suggest trying it out if you’re looking for a good quality foundation on a budget!
D**G
Ah. May. Zing!
As a woman with mature skin, I avoided trying this foundation. It's more difficult finding something that looks soft and like real skin without falling into fine lines or looking cakey. I love Wet n Wild's photo focus line. Very nice on the skin and cost effective yet there was something missing. I after reviewing scads of YT videos, I decided to try this one. I'm so glad I did. It's absolutely lovely on my skin. Tip: Less is more with this one. I'd start with half a pump. It covers like silk and has a huge shade range. One thing I appreciate is that Maybelline tells you which shades are warm, cool or neutral. That makes selecting the right shade easy. It goes on like a dream and it's buildable if you like full coverage. At may age, I can't do matte finishes anymore so this is more like a satin. Slightly matte but with a dewy finish. It's just beautiful. Best yet, it's affordable. I've tried Makeup by Mario, Estee Lauder etc. and none of the high-end brands worked. There's no fragrance to speak of, which I like. The only thing to keep in mind is that it pours out so if you're like me and prefer a pump, you can buy them for a couple of bucks. The pump from Amazon works great.
V**G
Good product bad shipping
They don’t package and ship well. This is prob more on the Amazon side
M**Z
Great light foundation
I have used this for more than 5 years. It is not cakey, wide arrange of colors. I am fair and use 120. Lasts all day. Comes off easy with wipes, or soap and water. Blends easily. Does not clog pores. Seems to protect from sun too. I have never sun burned using it.
B**D
Beautiful Foundation
This is the very best foundation I have ever used! Its dewy without being oily,and the glow from it is not overpowering. I dont even have to use a highlighter! Best drugstore foundation ever! Also, it is a skin-like finish. I hope Maybelline never discontinues the Fit Me line.
J**R
Super foundation
Super blij met de foundation. Goeie kleur en werkt super voor mijn droge huid.
A**R
Smooth and silky
This product is better
A**R
Fooling customers
Stupidity! Product image says it’s dewy + smooth and I’ve received matte+ poreless and they have stated 7-8 days return policy but now the product is not eligible for return upon requesting for return
M**R
Five Stars
Really happy with this product. Arrived relatively quick also.
C**A
Muy bien Maquillaje
Es un maquillaje muy fluido, y se mantiene todo el día, no se cuartea, lo recomiendo. Calidad precio, muy bueno.
Trustpilot
1 month ago
2 months ago