Bright White Creme Lightener Hair Bleach, Lifts Up to 8 Levels, On-Scalp and Off-Scalp Use, 10.6 Oz

I purchased this along with the creme developer. My hair is naturally very dark, about a shade before black. It bleached it with one use to a golden yellow. It didn't burn my hair, on the contrary i was very pleased that it left my hair feeling normal. Very happy with this purchase.

I have tried so many bleaching products over the years and this one genuinely stands out. The biggest thing for me is that it’s a creme formula, not a powder. If you have ever tried to mix powder bleach you know the struggle of it puffing everywhere and making a mess all over your bathroom. This just squeezes out cleanly and mixes like a dream. One of my favorite things about this is that you can squeeze out just a small amount for touch ups without wasting anything. With powder lightener you have to commit to opening a whole packet and if you only needed a little bit the rest just goes to waste. With this you use what you need, put the cap back on and it is ready for next time. I used this specifically to help me transition back to my natural color after years of black box dye. Getting old dark dye out is no joke and I needed something that would lift gradually without destroying my ends. I mixed it with a 10 volume developer for a slower, more controlled lift and the results were exactly what I wanted. I could apply a little more product to the sections that were being extra stubborn, like my underlayer which was holding onto that dark color the most, without worrying about over processing the rest of my hair. You can see in my before and after that everything lifted to a soft warm tone that blends naturally with my roots instead of looking patchy or uneven. The creme consistency stays exactly where you put it and does not run or drip while you are working, which makes such a difference when you are trying to be precise with placement. If you are transitioning away from dark dye and want something gentle, controlled and not wasteful, this is the one.​​​​​​​​​​​​​​​​

This was the first time I’ve ever used a cream lightener instead of powder, and I was really surprised by how well it worked. It mixed easily with my 20 volume developer and the cream consistency is so much nicer to work with than powder — no dust, spreads smoothly, and stays where you put it. My roots are darkest brown and this lifted them enough that I could tone them to almost platinum. Amazing results. This is definitely my go-to from now on.

I will never go back to regular bleach after using this, and I wish I had known about this product a long time ago! I would have avoided a lot of damaged hair and hours of bleaching only to get an ugly orange color and straw like hair. I have been lightening my hair to put vivid colors in since I was 16. I'm 28 now, so that's 12 years of bleaching my own hair with a variety of different products. Using this lightening cream with their sensitive scalp 20 developer- a literal game changer. I've been bleaching my roots only once or twice a year to avoid bleaching the same hair more than once and to give my hair a good break in between, even tho this means my hair is often way grown out at the top and it can create bands of differently lightened hair. Because of this I've used a full coverage vivid color (like dark purple or blue) despite having always wanted to be able to go pastel. Pastel color wasn't worth the damage to my hair to get it that light and even when I've tried in the past it was always too bronzey to look good with a pastel dye, even after toning it. Well I found this product looking for a good product to bleach my roots with as it was that time again and I'm being even more careful with my hair as I'm trying to grow it out long. I found this and read the good reviews and decided to give it a try. I used the cream and the 20 sensitive scalp devloper 1 to 1 mix to lighten my roots. It lighted it SO fast I was amazed. And oh my gosh when I rinsed it out not only did my roots not feel damaged but it was the prettiest lightest silvery blonde I've ever seen on myself, something I wasn't able to achieve even with multiple bleach sessions and toning before, and this was with no toning! I loved it so much I decided to take the leap and lighten the rest of my head the next day. I have a lot of hair, so I used an entire bottle of the cream between doing my roots and then the rest of my hair, but its definitely worth it and I still have about half the developer left. After doing the rest of my hair I used purple depositing shampoo and a purple toning conditioner, to give it that purple hue and some light purple color. I love it!! I've received so many compliments on it, and my hair doesn't feel damaged even after using it on my already bleached hair. I am going to be a user of this product for life! Picture is after using purple color depositing shampoo and purple toning conditioner after lightening with this product.

this is waaay more gentle and easy to use then the bottle stuff, I can see why it's reccomended so much more. frankly they should just get rid of the bottle option, i know it's cheaper but this is so much better that the bottle bleach is basically obsolete.

Works great. Lifted the hair to blonde. Easy to mix and I have a lot left over I can save for later.

I’ve used this lightener a few times now and it’s honestly one of my favorites for at-home bleaching. The creme texture makes it really easy to mix and apply, and it’s way less messy than powder bleach. It lifted my hair well without frying it, and the smell wasn’t nearly as harsh as I expected. My hair still felt pretty soft afterward, especially when I followed up with a good conditioner. You definitely still need to be careful with timing, but overall it gave me great results and felt beginner-friendly. I’d use it again.

Worked perfect. Didn't dry out my hair

Fue un regalo para alguien muy especial. Le gustó mucho y le dejo el cabello hermoso.

Bought to lighten my roots and refresh the lengths with minimal damage. Worked great, and only had to leave on for 30 minutes. Still had to add toner and wash with blue and purple shampoo to reduce the yellow/orange tint.

I got this to bleach my eyebrows and mixed it with 20 vol developer. I have dark brown hair but had previously bleached my brows with jolene creme bleach which resulted in them turning orange. The 20 vol developer plus this product made my eyebrows practically invisible which was kinda what I was going for. However, I cannot say that it made my brows white/ash blonde (I didn’t want them to be that color anyways). This could of course be because my eyebrows were orange when I used this product, or maybe because I went with 20 vol developer instead of 30. Either way I think this product is great and I think that if you are someone with lighter hair naturally, you will get that whitish/ash blonde look. And even if you’re hairs dark, it should still get the desired result with a high volume of developer and some purple or blue shampoo!!!!

Lifted my hair quickly .. little dryness

La Éclaircissant crème blanc brillant est une crème éclaircissante efficace qui aide à uniformiser le teint, réduire l’apparence des taches sombres et apporter un éclat lumineux à la peau.